The early investors of Apple, Facebook and Google have received impressive returns on their investment. But with the countless start-ups popping up everyday, how do you find the needle in the haystack? Will Klippgen, Managing Partner and Co-Founder of Cocoon Capital, helps you in your pursuit by highlighting which business models to look out for, how to evaluate the founding team of the start-up and even how you can portray yourself as an attractive investor to founders.