Titel
KV Sridhar (Pops) - Advertising as a career option
Forfatter
Deepak Jayaraman
Beskrivelse
KV Sridhar (Pops) talks about the inherent traits one should possess to flourish in the world of advertising. He talks about the notion of story-telling relating it to how children lie but get away with it because of the innocence. He also alludes to the criticality of understanding the client business, socio-cultural trends and a nuanced understanding of human behavior to flourish in the industry.
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