New edition is 25% revised and updated with a new prologue, epilogue and a brand-new chapter Previous edition sold 6,500 copies A provocative look at the sorry state of public discourse and how it discourages people from taking action and causes them to disengage with the discussion of issues. Discusses what can be done about the over-the-top advocacy, corrupted conversations, and propaganda that pervade and pervert public discourse around issues that matter Offers techniques and insights that will help readers connect better with each other, overcome conflict, understand their fellow human beings, and achieve compassionate resolutions This book is a distillation of more than 60 interviews conducted with everyone from a NASA space scientist to a deep-sea oceanographer, from cognitive researchers to authorities on systems thinking. Hoggan is the author of the popular book, Climate Cover Up (Greystone Books) which has sold over 20,000 copies. Hoggan is the past chair of the David Suzuki Foundation and founder of one of Canada's most successful PR firms. Hoggan has gathered together an unsurpassed group of thinkers from a vast range of fields and disciplines, to look at today's most challenging communication questions. founded the influential website DeSmogBlog, to expose misinformation campaigns polluting the public debate around climate change and the environment I'm Right and You're and Idiot is the antidote to the problems outlined in Assholes: A Theory
Intended Audience:
Students, politicians, journalists, activists, anyone involved in conversations in the public arena, academics teaching public policy and communications