Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise
Discover the principles, practices, and insider secrets of paid professional speaking success that will help you market your smarts, monetize your message, and expand your reach and revenue.
For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?
Regardless of the speaking venue (in-person, livestream broadcasts, audio/podcasts, conferences, etc.), the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?
In Do It! Speaking, nationally-acclaimed marketing expert David Newman takes you through 77 “microchapters” on prospecting, outreach, sales/revenue, and how to grow your speaking skills on behalf of your company, your brand, and/or yourself. After reading this book, you’ll learn how to:
• Promote and market your professional speaking expertise.
• Commercialize and monetize your messages.
• Expand your reach and audience.
• Grow your visibility, credibility, and back account.
• Develop skills and tactics to become a better public speaker.
