Trust Agents, 10th Anniversary Edition: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Trust Agents—a New York Times bestseller since its original publication in 2009—is an essential read, now more than ever. In the intervening decade, the internet and social media have become flooded with misinformation, scams, and other low-quality content. Consumers have understandably become suspicious of anything and everything they see online, which makes it difficult to establish trust and build relationships. Many businesses struggle to generate meaningful results, whether in terms of profit or true engagement, from their social media efforts. As with most difficult things, building trust in the digital age is incredibly valuable—if you can do it.
This 10th Anniversary Edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust has been updated to reflect this new reality and to guide readers through the process of online reputation and relationship building. Today, automation is at the forefront of many digital strategies. However, the value of human creativity and connection remains unparalleled. Authors Chris Brogan and Julien Smith have revised this edition to help companies understand the importance of trust, identify game-changing opportunities, and leverage their existing strengths for powerful results. With this book, readers will discover how to build trusted networks of influence using the latest social platforms, implement laser-focused marketing strategies to cut through digital clutter, and harness human ingenuity to capture attention. Trust Agents remains an essential text for anyone looking to connect with an audience online.