Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches listeners how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Listeners will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
- STORY
- HOW
- AUDIENCE
- REACH
- EXCELLENCE
Social Media Success for Every Brand does not require the listener to be familiar with Building a StoryBrand but provides enough foundation to prepare the listener for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Accompanying graphics, assessment, and resources are available in the audiobook companion PDF download.