Simplify
Titel

Simplify

Forfatter
Richard Koch, Greg Lockwood
Beskrivelse
For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-se product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.
Lyt gratis
via BookBeat (45 dage Gratis)
OBS Gælder kun nye abonnenter, ellers er prisen 79 kr/md.
Her kan du streame og lytte til bogen
Lydbogstjenester:
BookBeat
Gratis prøveperiode
45 dage
Abonnement:
79 kr./mdr.
Lydbogsbibliotek:
+ 200.0000
★★★★★
★★★★★
(5/5 baseret på 259 anmeldelser)
Ingen binding på abonnement, gratis prøveperiode, kompatibel med CarPlay – Danmarks næst største udvalg af lyd og e-bøger.
Lignende bøger:
The Sun and the Moon
Af Matthew Goodman
Lydbogstjenester
Information
Social