Titel
On to the Next: Bring Your Products to New Shores
Forfatter
Steve Melhuish
Beskrivelse
Your product soared in Singapore but will it fly in Thailand? Steve Melhuish, Co-founder & Vice Chairman, of PropertyGuru Group, uses his experience in expanding the company across Asia to show you what to consider and implement when trying to enter new markets. He covers how and where to focus your research, considerations for adapting the product and how to quickly learn the nuances of a new market.
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