Growth IQ: Master the 10 Paths to Grow Your Business
Titel

Growth IQ: Master the 10 Paths to Grow Your Business

Forfatter
Tiffani Bova
Beskrivelse

'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' - Seth Godin, author of Linchpin

The Wall Street Journal Top Ten Bestseller: The 10 strategies to sustainable growth, based on a purpose-led culture for organizations large and small.

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.

In Growth IQ, Bova determines that there are ten simple – but easily misunderstood – growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.

Bova breaks down the strategies deployed by a wide range of companies to show you how:

* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.

Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.

Lyt gratis
via Mofibo (45 dage Gratis)
Ingen binding på abonnement, 60 dages gratis prøveperiode, kompatibel med Sonos – Danmarks største udvalg af lyd og e-bøger.
Her kan du streame og lytte til bogen
Lydbogstjenester:
Mofibo
Gratis prøveperiode
45 dage
Abonnement:
129 kr./mdr.
Lydbogsbibliotek:
+ 300.0000
★★★★★
★★★★★
(4/5 baseret på 306 anmeldelser)
45 dage gratis prøveperiode for nye brugere
Lignende bøger:
Tamed By The Beast
Af Grace Goodwin
Tamed by The Beast
Af Grace Goodwin
Secret Remains
Af Jennifer Graeser Dornbush
Flying Gold
Af Vanessa North
Madame Bovary
Af Gustave Flaubert
Madame Bovary
Af Gustave Flaubert
Madame Bovary
Af Gustave Flaubert
Madame Bovary
Af Gustave Flaubert
Lust: A Seven Deadly Sins Novel
Af Victoria Christopher Murray
Now We Are 40
Af Tiffanie Darke
Lydbogstjenester
Information
Social