618: 58.02 BJ Fogg - The MAP of behaviour change

NUGGET CONTEXT

BJ speaks about the Motivation Ability curve which lies at the heart of his thinking around tiny habits. He speaks about how they complement each other and one way for us to take the vagary of motivation out of the equation is to go up the Ability curve so that we reduce the friction to the extent that we could do the activity with minimal levels of motivation.

GUEST

BJ Fogg is a behaviour scientist with deep experience in innovation and teaching. At Stanford University, he runs the Behaviour Design Lab (earlier called Persuasive Tech lab). He spends about 50% of his time to Stanford and 50% to industry innovation. On the industry side, he trains innovators to use his work so that they can create solutions that influence behaviour (focus areas include health, financial wellbeing, learning, productivity and more).

He is the author of the recently published book - Tiny Habits. In this book, he breaks down his model for human behaviour that he has developed based on years of research. The formula that underpins this model is B = MAP. He says that Behaviour (B) happens when Motivation (M), Ability (A) and Prompt (P) come together at the same moment.

In our conversation, we explore the various elements of this model and also discuss how we can contextualise it to the current situation we are in given COVID-19.

Published in June 2020.


HOST

Deepak is a Leadership Advisor and an Executive Coach. He works with leaders to improve their effectiveness and in helping them make better decisions specifically around organizational and career transitions. He currently runs Transition Insight (www.transitioninsight.com) and works with leaders to handle phases of transition thoughtfully. He has worked as an Operations Consultant with KPMG in UK, Strategy Consultant with McKinsey in the US and as a Leadership Consultant with EgonZehnder (a Swiss Leadership Advisory firm) where he helped companies recruit CEOs, CXOs and Board Members and worked on Leadership Development. Deepak is a certified CEO Coach and is an alumnus of IIT Madras, IIM Ahmedabad and London Business School. His detailed profile can be found at https://in.linkedin.com/in/djayaraman

OTHER GUESTS


1.Vijay Amritraj 2.Amish Tripathi 3.Raghu Raman 4.Papa CJ 5.Kartik Hosanagar 6.Ravi Venkatesan 7.Abhijit Bhaduri 8.Viren Rasquinha 9.Prakash Iyer 10.Avnish Bajaj 11.Nandan Nilekani 12.Atul Kasbekar 13.Karthik Reddy 14.Pramath Sinha 15.Vedika Bhandarkar 16.Vinita Bali 17.Zia Mody 18.Rama Bijapurkar 19.Dheeraj Pandey 20.Anu Madgavkar 21.Vishy Anand 22. Meher Pudumjee 23.KV Shridhar (Pops) 24.Suresh Naraynan 25.Devdutt Pattanaik 26.Jay Panda 27.Amit Chandra 28.Chandramouli Venkatesan 29.Roopa Kudva 30.Vinay Sitapati 31.Neera Nundy. 32.Deepa Malik 33.Bombay Jayashri. 34.Arun Maira 35.Ambi Parameswaran 36.OP Bhaat 37.Indranil Chakraborty 38.Tarun Khanna 39. Ramachandra Guha 40. Stewart Friedman 41. Rich Fernandez 42. Falguni Nayar 43. Rajat Gupta 44. Kartik Hosanagar 45. Michael Watkins 46. Matt Dixon 47. Herminia Ibarra 48. Paddy Upton 49. Tasha Eurich 50. Alan Eagle 51. Sudhir Sitapati 52. James Clear 53. Lynda Gratton 54. Jennifer Petriglieri. 55. Matthew Walker 56. Raj Raghunathan 57. Jennifer Garvey Berger


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